FEATURED PROJECTS


Listed from present  past.



360° MARKETING




ELECTRONIC CREATIVES

Leading global production agency for live playback and show programming. 



Apart from managing the day-to-day touring operations, I helped develop two flagship online programs for show design & creative skill development for live music producers & live performers. 




TRANSMUTE ACCELERATOR  
Fall 2019 + Spring 2020

Creative Strategy, Website Design & Development, Project Management, Product Development, Programming, Content Marketing, Digital Advertising


Online Live Performance Design Accelerator
Full turn key activation for development and launch of 8-week online accelerator program for independent artists and live performers by Laura Escudé. Managed and executed every aspect of the program from website design, digital and experiential marketing, programming and assets creation, live events, and day-to-day creative operations for 2x 8-week programs. 

View Website




MASTERTRACK LIVE SUMMIT
Strategic Planning, Systems Design, Project Management, Programming, Content Marketing, Digital Advertising, Email Marketing 

The premiere event for music producers and playback engineers to level up their skills, expand their professional network, and learn from the leaders in live performance design. 

Due to coronavirus, the Summer 2020 program was converted to all virtual events and programming. I was responsible for the pivot on all fronts from systems design, integrating new tools and processes, and onboarding applicants.


NULL MODULAR


Bringing modularity to modular synth cases in the 2019 Hackaday Design Challenge.
View the project: https://hackaday.io/project/165704-null-modular-fn

null modular f(n) series (Top #10)

Creative Strategy, Design Process Management, Product Development, Content Marketing


In collaboration with Null-LA principal designer Meghan Hui and sound designer Daniel Wisenski, we designed and fabricated the first flat-packable modular synth case for Eurorack format – the ps modular.

The official entry was a collection of expandable accessories to illuminate the case focusing on playability and interactivity.


SUPPLYFRAME DESIGNLAB
MODULAR MANIFESTATION EVENT SERIES


Experiential Marketing, Community Development


Helped in promotion and programming of Supplyframe DesignLab’s Modular Manifestation event series – booking talent/performers and hosting a special preview of the Null Modular protoype.


DIGITAL DESIGN FABRICATION


Custom design fabrication shop & team of experts in digital arts.

Promotional Roadmap (Multi-channel Marketing)
Content Production & Development
Systems Strateg
Creative Direction (Website, Brand Style Guide)
Consultant specializing in brand marketing & systems strategy to establish critical systems and tools to activate marketing operations (Email CRM, PM, Google Business & Marketing Analytics). Created a 90-day campaign roadmap for projects – Essential Face Masks & Psycho Las Vegas.


OUTPUT


Sound design boutique brand developing innovative digital tools, virtual synthesizers and creative studio gear. 



Strategic Partnerships, Growth Marketing, Brand & Product Marketing, Content Production, Project Management, Artist Relations, Digital Distribution & Vendor Management, Community Management
Developed & executed 8 full product launches and cycles for both software and hardware properties. Led the charge on content marketing, branding, artist relations, video production. Managed multi-channel marketing channels and strategy for all digital platforms. 





NOISE ENGINEERING


Creators of Eurorack Synthesizers, Hardware, Software (Reason)

Brand & Product Marketing, Content Production & Developmen, Performance Analytics 
Planned 90-day roadmap for content pillars from blog features, artist interviews, Instagram Live series. Developed performance report & content audit of successful KPIs across all digital platforms. 



NOTO BOTANICS


All-natural, gender-inclusive skincare collection by celebrity makeup artist Gloria Noto.

Managed product development (R&D) and planned full turn-key, go-to-market strategy for signature collection of skincare.



NANO HIFI


New product launch & go-to-market strategy for  NH-1 –a modular, high-fidelity sound system developed by Polytron Indonesia.

Brand Strategy
Competitive Analysis (Global Markets - Los Angeles) Product Marketing, Experiential Marketing
Full-turn key product & brand launch for global subsidary brand under Polytron family – the largest consumer electronics manufacturer in Southeast Asia.

2015: 5-month Internship in Jakarta, Indonesia
2016: Product Launch at DWELL ON DESIGN (Los Angeles)






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