︎


     UJIN  KIM 

     김      유진

NANO HIFI 


A global subsidiary of Polytron Indonesia and the designers of the Nano HiFi NH1 Compact Bluetooth Speaker. 



MISIP: Indonesia

The Marshall International Summer Internship Program is a highly selective program hand-picking top-performing leaders at USC Marshall School of Business to partner with brands in Southeast Asia. 

Ujin was selected to lead a special project in the global exports and sales division for Polytron, the largest manufacturer of consumer electronics owned by Djarum Enterprises. In 2014, Ujin worked in Jakarta for 5 months developing a go-to-market strategy for a new speaker system. Focusing on new target markets, competitive analysis, experiential marketing, and user research.

She moved back to Los Angeles in 2015 to start the LLC and represent Polytron for all US-facing business development and marketing activations. Ujin was the sole proprietor and brand manager based in North America for Polytron Indonesia’s new pro-audio venture, Nano HiFi.

 







the NH1


The NH1 featured a patented ‘Multi-Yoke technology’ with a precise placement of multiple tweeter components in a compact footprint, creating an impressive frequency response and rich dynamics.





Ujin was instrumental in managing the prototyping & product development stage from head-to-end with the global team based in Jakarta, Indonesia. Responsible for organizing project objectives, KPIs, brief user scenarios, service policies & design planning, and executing implementation methods with development, business, QA teams, and PR partners/agencies. 

From user surveys and market research, Ujin helped transition the prototype (PNH2000) into the NH1 collection with 4 color variations, bluetooth compatibility, and modernized outdated features like an iPhone port. 





experiential marketing


dwell on design

Soft launch of MVP product (NH1 by Nano HiFi) for regional markets in Los Angeles & San Diego.





local music matters

Community event in partnership with Beating Lights collective for a series of listening parties spotlighting the NH1 speakers and local musicians.